Maximize Your Pre-Approvals for Spring & Summer Buyers
As a Mortgage Loan Originator, the next few weeks present a golden opportunity to ramp up your business. Spring and summer buying seasons are just around the corner, and historically, January and February see a surge in pre-approval activity. Are you ready to make the most of it? Let’s dive into what you need to know and how you can stay ahead of the curve.
Why Now Is the Time
Looking back at market trends over the past 12+ years, one pattern stands out:
Fewer pre-approvals in November and December: The holiday season tends to slow things down as buyers and sellers focus on festivities.
A sharp increase in January and February: As the new year kicks in, buyers and sellers return to the market, preparing for the spring and summer home-buying frenzy.
This surge creates an ideal window for you to get visible, reconnect with your referral partners, and establish yourself as their go-to resource. Here’s how you can ensure you’re top of mind.
Actionable Tips to Boost Your Visibility
Send a New Year’s Greeting 🎉: It’s never too late to wish your clients and partners a Happy New Year. A thoughtful message can open the door to conversations and remind them of your commitment to their success.
Leverage Social Media 📲: Stay active on platforms where your partners and clients are spending their time. Share helpful insights, market updates, or even personal stories that showcase your expertise and approachability.
Attend Open Houses and Broker Events 🏡: The post-holiday season brings a wave of new listings as sellers prepare their homes for the market. Make it a priority to show up at open houses and broker opens to network and strengthen relationships.
Be Proactive ☀️: Remember, this is the time when your referral partners are likely getting busier. Proactively check in with them and offer your assistance. When they think of a buyer, make sure your name is the first that comes to mind.
Why Visibility Matters
During this critical time, being visible isn’t just about marketing—it’s about positioning yourself as a trusted partner. When your referral partners have a buyer in need of pre-approval, they’ll turn to the professional they’ve seen and interacted with recently.
Let’s Collaborate
If you’re unsure about where to start or need help crafting your visibility strategy, I’m here to help. Together, we can identify the best activities to get your business in front of the right people at the right time.
Feel free to give me a call, send an email, or shoot me a text. Let’s make this season a game-changer for your business! 🚀